● OPEN OFFICE HOURS

Bring me your
messy growth problem.

I work on product growth at Meta. Outside work, I build tools, write frameworks, and help people think through messy growth problems.

Start a conversation ↗Unpaid · Growth mentoring · No pitch required

What I do

I work where products are still becoming themselves.

Across Meta’s monetization teams and now subscription growth, I help teams find traction, make clear decisions, and scale what earns its place.

After-hours agenda

01In progress

A living library of the tiny product moments that turn first-time users into regulars.

02Collecting

Short, useful frameworks for making clearer growth decisions with less noise.

03Building

Every first starts before one. Pick a skill, start tiny, and collect your firsts.

Selected writing

01Growth

“Fix the bucket before adding fuel.”

02Framework · IDE

“Turn uncertainty into the next useful piece of evidence.”

03AI · Self-awareness

“You’re optimizing for accuracy when you should be optimizing for influence.”